36 Years of Coaching. A Career Defined by Evolution.
For more than three decades, Al Owens has stood at the forefront of golf instruction in California — not simply because of his longevity, but because of his continual reinvention. Now entering his 36th year of coaching, Owens represents a rare blend of technical mastery, performance insight, and identity‑based coaching that sets him apart from the traditional golf instructor.
A Foundation Built on Biomechanics
Owens began his career in the early 1990s, during a pivotal era in golf instruction. While many coaches from that period still teach the same way they did then, Owens has spent his career studying movement, refining his methodology, and integrating modern biomechanics into every layer of his work. His Player Performance Studio reflects this commitment — a high‑precision environment designed for golfers who want measurable, sustainable improvement.
Expanding the Definition of Coaching
Over time, Owens recognized something many instructors overlook: golfers don’t just bring their swing to the course — they bring their mindset, identity, and personal story. This insight led him to develop a second coaching path focused on the psychological and emotional dimensions of performance.
Today, his coaching ecosystem offers two distinct but interconnected journeys:
• The Player Performance Studio A biomechanics‑driven approach for golfers seeking technical refinement and consistency. • The Awakening Path A deeper exploration of presence, identity, and the inner game — the elements that determine how a player performs under pressure.
This dual‑path model is uncommon in the industry and reflects Owens’ belief that true performance emerges when the body and mind evolve together.
A Coaching Presence Across California
Owens’ work spans three regions — Modesto and the Central Valley, Sacramento and Lake Tahoe and Palm Springs — each serving a specific purpose in his methodology. This multi‑location ecosystem allows golfers to train in environments that support both technical development and personal transformation.
Why Golfers Seek Out Al Owens
The average golf instructor teaches mechanics. Owens teaches the golfer.
His approach acknowledges the complexity of performance and the individuality of each player. His 36 years in the industry are not simply a testament to experience — they are evidence of a coach who continues to evolve, innovate, and redefine what coaching can be.
36 Years In — And Still Moving Forward
As Owens enters this milestone year, his mission remains clear: to guide golfers into the fullest expression of their game — and themselves.
"Hello! I'm Al Owens, and I've been dedicated to helping golfers elevate their game since 1990. My coaching philosophy blends technical expertise with mental coaching to help you achieve lower scores and a more enjoyable golfing experience."
Services: "I offer a range of coaching services tailored to your needs:
Efficient Swing Mechanics: Master the fundamentals of a powerful and accurate swing.
Practice Principles: Learn effective practice routines that translate to real results on the course.
Playing Strategies: Develop smart strategies to navigate the course with confidence.
Mental Coaching: Build a strong, competitive mindset to enhance your performance.
Physical Conditioning: Improve your fitness to support your golf game."
Al Owens has been coaching golf since he joined the PGA in 1990. His extensive coaching background includes being a Master Instructor for the PGA Tour Academy in Scottsdale, AZ and the Lead PGA Master Instructor for Movement 3 Golf located in Chicago, IL.
His coaching expertise includes being Certified Sportsboxai Motion Measurement Golf Performance Coach (1 of only 12 in CA), a TPI Level III Expert and being certified by the Grey Institute of Bio-Mechanics, Nike NG360. He was voted the #1 coach in Indianapolis, IN and has been a top-ranking golf coach in San Diego, CA Sacramento, CA and Glenview, IL. While in Indiana he helped create the first Junior Golf Tour in the state, a tour that to this day hosts over 700 juniors annually. Al has enjoyed coaching over 31,000 lessons to students of all levels from beginner to the more advanced, including European Senior Tour players, Web.com players and players on various mini-tours.
From 2015 through 2023 he received the Outstanding Coaching Achievement award with GOLFTEC, recognizing him as one of the premier coaches for that company and in the very large San Diego, CA market. He is a Best-Selling Author, having published three books on the mental side of golf. Since 2020 he has been a Valued Professional Staff Member with Taylor Made Golf. He also hosts his Awakening to Golf Seminars based on his best-selling book. These seminars and retreats help golfers to remove the mental blocks so many players have that hinder their golf game improvement.
Al's golf background began when he was the PGA Director of Golf at Sand Creek Country Club and later became PGA General Manager at several courses in Indiana and Illinois before he began his total focus on coaching golf in 2002.
Currently Al Owens is coaching individual and 1/2 day lessons at located at Swing Center Indoor Golf located in Modesto, CA.