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<channel><title><![CDATA[Al Owens Golf Coaching | Golf Lessons and Player Development in Modesto, CA - Blog]]></title><link><![CDATA[https://www.alowenscoaching.com/golf-improvement-blog]]></link><description><![CDATA[Blog]]></description><pubDate>Sun, 31 May 2026 08:46:40 -0700</pubDate><generator>Weebly</generator><item><title><![CDATA[Breaking the Habit of Being the Golfer You Have Always Been]]></title><link><![CDATA[https://www.alowenscoaching.com/golf-improvement-blog/breaking-the-habit-of-being-the-golfer-you-have-always-been]]></link><comments><![CDATA[https://www.alowenscoaching.com/golf-improvement-blog/breaking-the-habit-of-being-the-golfer-you-have-always-been#comments]]></comments><pubDate>Sat, 16 May 2026 21:18:55 GMT</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">https://www.alowenscoaching.com/golf-improvement-blog/breaking-the-habit-of-being-the-golfer-you-have-always-been</guid><description><![CDATA[Why Old Golf Advice Isn&rsquo;t Working &mdash; And What Modern Science Says You Should Do InsteadIf you&rsquo;re a golfer who&rsquo;s been stuck at the same handicap for years &mdash; maybe a 15, 20, or 25 &mdash; you&rsquo;ve probably tried everything:&bull; New clubs&bull; New swing tips&bull; More range time&bull; More effort&bull; More grindingAnd yet&hellip; your scores don&rsquo;t change much.You&rsquo;re not broken.You&rsquo;re not untalented.You&rsquo;re not &ldquo;inconsistent.&rdquo;Y [...] ]]></description><content:encoded><![CDATA[<div class="paragraph"><br />Why Old Golf Advice Isn&rsquo;t Working &mdash; And What Modern Science Says You Should Do Instead<br />If you&rsquo;re a golfer who&rsquo;s been stuck at the same handicap for years &mdash; maybe a 15, 20, or 25 &mdash; you&rsquo;ve probably tried everything:<br /><br />&bull; New clubs<br />&bull; New swing tips<br />&bull; More range time<br />&bull; More effort<br />&bull; More grinding<br /><br />And yet&hellip; your scores don&rsquo;t change much.<br /><br />You&rsquo;re not broken.<br />You&rsquo;re not untalented.<br />You&rsquo;re not &ldquo;inconsistent.&rdquo;<br /><br />You&rsquo;re simply trying to improve your golf using an outdated model of performance.<br /><br />Golfers have been taught a Newtonian model &mdash; a mechanical, cause&#8209;and&#8209;effect way of thinking that sounds right but doesn&rsquo;t match how the brain and body actually perform under pressure.<br /><br />Modern science &mdash; the kind taught by Dr. Joe Dispenza and applied to golf in my coaching and my book &mdash; shows something very different:<br /><br />Your emotional state, identity, and brain patterns influence your swing more than your mechanics do.<br /><br />Let&rsquo;s break this down in a way that makes sense for your game.<br /><br />&#129001; THE OLD MODEL: NEWTONIAN GOLF<br /><br />The model you grew up with &mdash; and the one that keeps you stuck<br /><br />Newtonian thinking is simple:<br /><br />&bull; Fix the swing &rarr; hit better shots<br />&bull; Try harder &rarr; score lower<br />&bull; Mechanics &rarr; performance<br />&bull; Past mistakes &rarr; future expectations<br /><br />This is the world most golfers live in.<br /><br />It&rsquo;s why you say things like:<br /><br />&bull; &ldquo;If I could just fix my slice&hellip;&rdquo;<br />&bull; &ldquo;If I stop coming over the top, I&rsquo;ll finally break 90.&rdquo;<br />&bull; &ldquo;If I could stay consistent, everything would change.&rdquo;<br /><br />This model assumes:<br /><br />&bull; Your body is a machine<br />&bull; Your swing is the main problem<br />&bull; Your emotions don&rsquo;t matter<br />&bull; Your mind is secondary<br /><br />But here&rsquo;s the problem:<br /><br />This model is scientifically outdated.<br /><br />&#128998; WHO IS DR. JOE DISPENZA &mdash; AND WHY DOES HE MATTER TO GOLFERS?<br /><br />Dr. Joe Dispenza is a neuroscientist, researcher, and best&#8209;selling author known for explaining how:<br /><br />&bull; Your brain rewires itself through neuroplasticity<br />&bull; Your body memorizes emotional states<br />&bull; Your thoughts and emotions create your internal chemistry<br />&bull; Your identity is a neurological pattern, not a personality trait<br />&bull; You cannot create a new future with the same emotional past<br />&bull; You must rehearse the future version of yourself<br />&bull; Elevated emotion is the signal that changes your brain and body<br /><br />He teaches people how to:<br /><br />&bull; Break old emotional habits<br />&bull; Install new identity patterns<br />&bull; Change their internal state<br />&bull; Create new outcomes in their life<br /><br /><br />Now here&rsquo;s the important part:<br /><br />Dr. Joe is not a golf coach.<br />He teaches the human transformation model.<br /><br />My job &mdash; and my book &mdash; is to translate that model into golf performance.<br /><br />&#129002; WHERE MY BOOK SHOWS UP &mdash; THE GOLF VERSION OF IDENTITY SCIENCE<br /><br />My book takes Dr. Joe&rsquo;s identity architecture and applies it directly to the game you love.<br /><br />I teach golfers:<br /><br />&bull; You don&rsquo;t play to your swing &mdash; you play to your state<br />&bull; Your emotional patterns shape your ball flight<br />&bull; Your identity shows up in your decision&#8209;making<br />&bull; Your reactions become your patterns<br />&bull; Your patterns become your scores<br />&bull; The &ldquo;golfer you bring&rdquo; determines the round you get<br /><br />I show you:<br /><br />&bull; How to interrupt the old golfer<br />&bull; How to install the future golfer<br />&bull; How to reset between shots<br />&bull; How to set your identity before the round<br />&bull; How to hold your emotional state under pressure<br /><br />This is the golf&#8209;specific version of identity transformation.<br /><br />&#128999; THE NEW SCIENCE: WHY THE OLD MODEL FAILS<br /><br />1. Neuroscience: The brain drives the swing<br /><br />Movement is a state&#8209;dependent output.<br />Your brain controls:<br /><br />&bull; Tempo<br />&bull; Sequencing<br />&bull; Coordination<br />&bull; Motor patterns<br />&bull; Decision&#8209;making<br /><br />If your state is wrong, your swing will express it &mdash; no matter how many lessons you&rsquo;ve taken.<br /><br />2. Neuroplasticity: You wire what you rehearse<br /><br />Golfers rehearse:<br /><br />&bull; Tension<br />&bull; Fear<br />&bull; Frustration<br />&bull; Collapse<br />&bull; &ldquo;Don&rsquo;t screw this up&rdquo;<br /><br />These become memorized patterns.<br /><br />Dr. Joe calls this the memorized self.<br />I call this the memorized golfer.<br /><br />3. Emotion science: State changes performance<br /><br />Research shows:<br /><br />&bull; Anxiety disrupts motor control<br />&bull; Anger narrows attention<br />&bull; Fear increases tension<br />&bull; Frustration reduces decision quality<br /><br /><br />Golfers don&rsquo;t play to their swing.<br />They play to their state.<br /><br />4. Identity research: Who you believe you are shapes behavior<br /><br />Identity drives:<br /><br />&bull; Emotional baseline<br />&bull; Expectations<br />&bull; Reactions<br />&bull; Choices<br />&bull; Resilience<br /><br />Dr. Joe calls this future&#8209;self embodiment.<br />I call this the future golfer.<br /><br />&#129000; THE QUANTUM GOLFER: THE NEW MODEL<br /><br />Quantum golf is not physics.<br />It&rsquo;s performance science expressed through identity.<br /><br />The new hierarchy:<br /><br />1. Identity<br />2. Emotional state<br />3. Decisions<br />4. Swing expression<br />5. Result<br /><br /><br />This is the model both books converge on.<br /><br />Dr. Joe says:<br /><br />&ldquo;Your personality creates your personal reality.&rdquo;<br /><br />I say:<br /><br />&ldquo;The golfer you bring creates the golf you get.&rdquo;<br /><br />Same architecture.<br />Different domain.<br />Perfect alignment.<br /><br />&#129003; THE 3&#8209;PHASE TRANSFORMATION (FOR GOLFERS)<br /><br />PHASE 1 &mdash; The Golfer You&rsquo;ve Become<br /><br />You learn to see:<br /><br />&bull; Your tension patterns<br />&bull; Your frustration loops<br />&bull; Your collapse moments<br />&bull; Your emotional habits<br /><br /><br />This is the &ldquo;old golfer.&rdquo;<br /><br />PHASE 2 &mdash; The Shift<br /><br />You learn to:<br /><br />&bull; Interrupt the old identity<br />&bull; Reset between shots<br />&bull; Rehearse the future golfer<br />&bull; Choose your emotional state<br />&bull; Set your identity before the round<br /><br /><br />This is where change begins.<br /><br />PHASE 3 &mdash; Embodiment<br /><br />You learn to:<br /><br />&bull; Play as the new golfer<br />&bull; Stay calm under pressure<br />&bull; Make better decisions<br />&bull; Hold your emotional state<br />&bull; Let the future golfer become your default<br /><br /><br />This is where transformation becomes permanent.<br /><br /><br />&#11088; THE SENTENCE THAT CHANGES EVERYTHING<br /><br />Most golfers grew up in a Newtonian world &mdash; believing mechanics create performance.<br />But modern science shows golf is quantum: the golfer you bring creates the golf you get.<br /><br />If you&rsquo;re a 20&#8209;handicap golfer, this is your turning point.<br /><br />You don&rsquo;t need more swing tips.<br />You need a new identity model.<br /><br />And that&rsquo;s what I teach.</div>]]></content:encoded></item><item><title><![CDATA[NEW BOOK RELEASED]]></title><link><![CDATA[https://www.alowenscoaching.com/golf-improvement-blog/golfer-you-bring-to-the-course-book]]></link><comments><![CDATA[https://www.alowenscoaching.com/golf-improvement-blog/golfer-you-bring-to-the-course-book#comments]]></comments><pubDate>Sat, 18 Apr 2026 09:19:03 GMT</pubDate><category><![CDATA[Golf Book]]></category><category><![CDATA[Golf Consistency]]></category><category><![CDATA[Golf Mental Game]]></category><category><![CDATA[Golf Performance]]></category><guid isPermaLink="false">https://www.alowenscoaching.com/golf-improvement-blog/golfer-you-bring-to-the-course-book</guid><description><![CDATA[&#8203;&#8203;The Golfer You Bring to the CourseAwakening the Golfer Within&nbsp;&#8203;has just been released.A clear, grounded guide to understanding the golfer who actually shows up on the courseThe Moment Every Golfer OverlooksEvery golfer has tried to fix their game by fixing their swing.More reps. More drills. More videos. More &ldquo;swing keys.&rdquo;But the truth is simpler &mdash; and far more important.The game you play on the course is not determined by the last bucket you hit.It&rsq [...] ]]></description><content:encoded><![CDATA[<div class="paragraph">&#8203;<strong>&#8203;The Golfer You Bring to the Course<br /><em>Awakening the Golfer Within&nbsp;</em></strong>&#8203;has just been released.<br /><br />A clear, grounded guide to understanding the golfer who actually shows up on the course<br /><br />The Moment Every Golfer Overlooks<br /><br />Every golfer has tried to fix their game by fixing their swing.<br /><br />More reps. More drills. More videos. More &ldquo;swing keys.&rdquo;<br />But the truth is simpler &mdash; and far more important.<br /><br />The game you play on the course is not determined by the last bucket you hit.<br />It&rsquo;s determined by the golfer who walks with you to the ball.<br /><br />In the Introduction of my new book, The Golfer You Bring to the Course, I write:<br /><br />&ldquo;The golfer you bring to the course determines the game you play.<br />This is the truth most players never learn. They try to fix outcomes instead of understanding causes. They search for swing solutions while ignoring the internal operating system that produces every motion, every decision, every reaction. Mechanics matter &mdash; but the mind behind the mechanics matters more.&rdquo;<br /><br />That paragraph is the heartbeat of the entire book.<br /><br />Because golfers don&rsquo;t just bring a swing to the course.<br />They bring an internal architecture &mdash; one that shapes every shot they hit.<br /><br />---<br /><br />Why This Book Exists<br /><br />After 36 years coaching players at every level, I&rsquo;ve seen the same pattern repeat itself:<br /><br />&bull; The range swing looks great<br />&bull; The course swing feels unpredictable<br />&bull; Pressure exposes patterns you didn&rsquo;t know you had<br />&bull; And the harder you try to &ldquo;fix&rdquo; it mid&#8209;round, the worse it gets<br /><br /><br />Golfers don&rsquo;t struggle because they lack information.<br />They struggle because they don&rsquo;t understand the mind behind their mechanics.<br /><br />This book gives golfers a way to finally see &mdash; and stabilize &mdash; the golfer they bring to the course.<br /><br />---<br /><br />What&rsquo;s Inside<br /><br />The book walks golfers through the internal processes that quietly govern their game:<br /><br />&bull; Your assumptions<br />&bull; Your emotional patterns<br />&bull; Your expectations<br />&bull; Your self&#8209;image<br />&bull; The mental programs you&rsquo;ve rehearsed for years<br /><br /><br />When these internal elements are misaligned, even the best intentions collapse under pressure.<br />When they&rsquo;re aligned, your game begins to stabilize, strengthen, and transform.<br /><br />Every chapter is built to be applied immediately &mdash; no jargon, no metaphysics, no complexity.<br /><br />Just clarity.<br /><br />---<br /><br />Who This Book Is For<br /><br />This book is built for the golfer who:<br /><br />&bull; Hits it beautifully on the range<br />&bull; Loses it when the round matters<br />&bull; Wants consistency without rebuilding their swing<br />&bull; Feels capable of more but can&rsquo;t access it on command<br /><br /><br />If that&rsquo;s you, this book will feel like someone finally explained your golf experience in a way that makes sense.<br /><br />---<br /><br />A New Way to Play the Game<br /><br />The Introduction sets the tone for the entire journey:<br /><br />You don&rsquo;t need to become a different golfer.<br />You need to understand the one you bring with you.<br /><br />When you can predict that golfer, manage that golfer, and trust that golfer &mdash; your entire game changes.<br /><br />And that transformation is waiting for you.<br /><br />---<br /><br />The Golfer You Bring to the Course<br />A clear, practical guide to playing better golf with the swing you already have.<br />Available now &mdash; $29.99<br /><br /></div>  <div style="text-align:left;"><div style="height: 10px; overflow: hidden;"></div> <a class="wsite-button wsite-button-large wsite-button-highlight" href="https://www.alowenscoaching.com/store/p20/The_Golfer_You_Bring_to_the_Course.html" target="_blank"> <span class="wsite-button-inner">Purchase Your Copy</span> </a> <div style="height: 10px; overflow: hidden;"></div></div>]]></content:encoded></item><item><title><![CDATA[The Golfer Your Bring to the Course]]></title><link><![CDATA[https://www.alowenscoaching.com/golf-improvement-blog/the-golfer-your-bring-to-the-course]]></link><comments><![CDATA[https://www.alowenscoaching.com/golf-improvement-blog/the-golfer-your-bring-to-the-course#comments]]></comments><pubDate>Mon, 30 Mar 2026 21:20:06 GMT</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">https://www.alowenscoaching.com/golf-improvement-blog/the-golfer-your-bring-to-the-course</guid><description><![CDATA[A new layer of my coaching is emerging.Most golfers try to fix their game from the outside in.&nbsp; They chase mechanics, tips, drills, and adjustments - hoping the next change will finally unlock consistency.But the truth is simple:You don't play with only your swing.You play with your state of being, who you believe yourself to be.Your state of being comes from how your identity yourself when you play.Every round you play is shaped by the golfer you bring with you - not the golfer you wish yo [...] ]]></description><content:encoded><![CDATA[<div class="paragraph"><em>A new layer of my coaching is emerging.</em><br /><br />Most golfers try to fix their game from the outside in.&nbsp; They chase mechanics, tips, drills, and adjustments - hoping the next change will finally unlock consistency.<br /><br />But the truth is simple:<br /><br />You don't play with only your swing.<br />You play with your state of being, who you believe yourself to be.<br />Your state of being comes from how your identity yourself when you play.<br /><br />Every round you play is shaped by the golfer you bring with you - not the golfer you wish you were, not the golfer you were on the range, and not the golfer you were last week.<br /><br />The golfer you bring to the course determines everything.<br /><br />This idea has become the backbone of my coaching.<br />And now, it's becoming a book.<br /><br /></div>  <div><div style="height: 20px; overflow: hidden; width: 100%;"></div> <hr class="styled-hr" style="width:100%;"></hr> <div style="height: 20px; overflow: hidden; width: 100%;"></div></div>  <div class="paragraph"><strong>Why This Book Exists</strong><br /><br />The deeper coaching I do with my players inside my Awakening Path mental golf performance programs has revealed something unmistakable:<br /><br />Most golfers don't struggle because they lack information.<br />They struggle because they bring the wrong <em>identity</em> to the golf course.<br /><br />They try to change the outcomes without changing the inner state that produces themselves and the outcomes they see.<br /><br />They try to perform as one golfer while <em>being</em> another.<br /><br />This book is designed to bridge that gap - to show players how to build identity that builds consistent, confident, repeatable golf.<br /><br />It's not a swing book.<br />It's not a mechanics book.<br />It's not a list of tips.<br /><br />It's the inner architecture of performance.</div>  <div><div style="height: 20px; overflow: hidden; width: 100%;"></div> <hr class="styled-hr" style="width:100%;"></hr> <div style="height: 20px; overflow: hidden; width: 100%;"></div></div>  <div class="paragraph"><strong>The Core Principle</strong><br /><br />Your swing expresses your state.<br />Your swing expresses your identity.<br />Your identity expresses your game.<br /><br />When you change the golfer you bring to the course, you open a gate to navigate your golf game to the next level you have been striving to find:<ul><li>your decision-making</li><li>your confidence</li><li>your ability to recover&nbsp;</li><li>your consistency</li><li>your scoring</li></ul> This book explores how to build that identity deliberately and repeatably.</div>  <div><div style="height: 20px; overflow: hidden; width: 100%;"></div> <hr class="styled-hr" style="width:100%;"></hr> <div style="height: 20px; overflow: hidden; width: 100%;"></div></div>  <div class="paragraph"><strong>Who This Book Is For</strong><br /><br />This book is for those golfers who have been a part of my advanced education inside my coaching ecosystem - specifically for the players in the Awakening Path and the levels that follow it.<br /><br />If you've ever felt like:<ul><li>your range swing doesn't show up on the course</li><li>your best golf appears and disappears</li><li>pressure changes your motion</li><li>you can't access your real ability when it matters</li><li>you're capable of more than your scores show</li></ul> Then you're already experiencing the gap that this book is designed to close.</div>  <div><div style="height: 20px; overflow: hidden; width: 100%;"></div> <hr class="styled-hr" style="width:100%;"></hr> <div style="height: 20px; overflow: hidden; width: 100%;"></div></div>  <div class="paragraph"><strong>How This Connects to Awakening Path</strong><br /><br />Awakening Path is where golfers learn to start to build their identity they have been seeking to play better golf.&nbsp; It's the program where golfers stop reacting to their game and start creating it.<br /><br />This book expands that work.<br /><br />It gives written structure to the identity principles I teach inside the program - the same principles that transform consistent motion, confidence, routines and scoring from inside out.<br /><br />If you want to understand the golfer you bring to the course - and learn how to bring the right one every time - Awakening Path is where that journey begins.</div>  <div><div style="height: 20px; overflow: hidden; width: 100%;"></div> <hr class="styled-hr" style="width:100%;"></hr> <div style="height: 20px; overflow: hidden; width: 100%;"></div></div>  <div class="paragraph"><strong>If You're Ready for the Next Level</strong><br /><br />I'll be sharing pieces of the book in the next days leading up to Masters weekend and the release of my book.&nbsp; I'll be sharing concepts, identity frameworks, and the inner mental navigation&nbsp; path that guide my coaching.<br /><br />If you want to be part of the group that this book is written for - the players who will eventually receive it - you can begin that journey Here</div>  <div style="text-align:center;"><div style="height: 10px; overflow: hidden;"></div> <a class="wsite-button wsite-button-small wsite-button-normal" href="https://www.alowenscoaching.com/identity-based-golf-performance.html" target="_blank"> <span class="wsite-button-inner">Awakening Path Enrollment</span> </a> <div style="height: 10px; overflow: hidden;"></div></div>]]></content:encoded></item><item><title><![CDATA[The Truth About Your Golf Identity]]></title><link><![CDATA[https://www.alowenscoaching.com/golf-improvement-blog/the-truth-about-your-golf-identity]]></link><comments><![CDATA[https://www.alowenscoaching.com/golf-improvement-blog/the-truth-about-your-golf-identity#comments]]></comments><pubDate>Thu, 05 Mar 2026 01:16:51 GMT</pubDate><category><![CDATA[Identity-Based Golf Performance]]></category><guid isPermaLink="false">https://www.alowenscoaching.com/golf-improvement-blog/the-truth-about-your-golf-identity</guid><description><![CDATA[Every golfer believes they are working on their swing.&nbsp; Very few understand they are actually working on their identity.Your motion is not random. It is the physical expression of the story you've been living- your habits, your beliefs, your fears, your history.&nbsp; When you stand over the ball, you are not swinging a club. You are swinging yourself.Most players try to fix their mechanics without ever examining the identity that created those mechanics.&nbsp; They chase positions, drills, [...] ]]></description><content:encoded><![CDATA[<div class="paragraph">Every golfer believes they are working on their swing.&nbsp; Very few understand they are actually working on their identity.<br /><br />Your motion is not random. It is the physical expression of the story you've been living- your habits, your beliefs, your fears, your history.&nbsp; When you stand over the ball, you are not swinging a club. You are swinging <em>yourself.<br /><br /></em>Most players try to fix their mechanics without ever examining the identity that created those mechanics.&nbsp; They chase positions, drills, and tips, hoping for a breakthrough that never arrives.&nbsp; The truth is simpler and harder:<br /><br /><strong>Your swing cannot outperform the identity that built it</strong><br /><br />In the studio, I measure motion and precision- joint angles, segment speeds, pressure movement. rotation patterns.&nbsp; But the deeper work begins when we ask the question most golfers avoid:<br />&nbsp;<br /><strong>Who is the person producing the motion?</strong><br /><br />Some players move like someone protecting themselves.<br />Some move like someone trying to prove something.<br />Some move like someone who doesn't trust their body.<br />Some move like someone who has never been allowed to take up space.<br /><br />These patterns show up in data long before they show up in ball flight.<br /><br />Identity work is not therapy.&nbsp; It is not mindset coaching.&nbsp; It is the process of aligning the person you are with the motion you want to produce.&nbsp; When those two things match, the swing becomes inevitable-not forced.<br /><br />This is where the work becomes mythic.<br /><br />Your swing is a mirror.<br />It reflects the version of you that steps into the shot.<br /><br />When we change the identity behind the motion, the motion changes without resistance.&nbsp; Mechanics begin to reorganize themselves.&nbsp; Patterns dissolve. Space opens.&nbsp; The body remembers what it was capable before the compensations.<br /><br />This is awakening:<br /><br />You are not here to learn a new swing.<br />You are here to become the person capable of producing it.<br /><br />Identity-Based Golf Performance is not about becoming someone new.&nbsp; It is about returning to the version of you that moves without fear, without tension, without weight of old stories.<br /><br />Your best swing is already inside you.<br />We are just removing everything that isn't you.<br /><br /></div>  <div style="text-align:center;"><div style="height: 10px; overflow: hidden;"></div> <a class="wsite-button wsite-button-small wsite-button-normal" href="https://www.alowenscoaching.com/the-truth-about-your-golf-identity.html" target="_blank"> <span class="wsite-button-inner">Explore Identity-Based Golf Performance </span> </a> <div style="height: 10px; overflow: hidden;"></div></div>]]></content:encoded></item><item><title><![CDATA[March 04th, 2026]]></title><link><![CDATA[https://www.alowenscoaching.com/golf-improvement-blog/march-04th-2026]]></link><comments><![CDATA[https://www.alowenscoaching.com/golf-improvement-blog/march-04th-2026#comments]]></comments><pubDate>Thu, 05 Mar 2026 00:59:58 GMT</pubDate><category><![CDATA[Identity-Based Golf Performance]]></category><guid isPermaLink="false">https://www.alowenscoaching.com/golf-improvement-blog/march-04th-2026</guid><description><![CDATA[ [...] ]]></description><content:encoded><![CDATA[]]></content:encoded></item></channel></rss>